Bloomberg Philanthropies encompasses all of the philanthropic work of Michael Bloomberg, focused on initiatives in environment, public health, art, government innovation and education.
The challenge was to design a report put together by Bloomberg Philanthropies that explores the impact of public-private collaborations during the 12 years Bloomberg was in office. Through case studies, the report acts as a guide book for other cities and provides policy advise, practical information and the successes and failures of these example projects.
The solution was to create a system that promoted readability and legibility, and that guided the viewer through the 100+ page report. We accomplished this with a swiss-inspired design. We assigned each section a color and consistently used it in bold illustration, iconography, page borders, headlines and body copy to orient the reader.